New understanding of hospital management after WTO accession
- VernacularTitle:对入世后医院管理的再认识
- Author:
Jian ZHANG
;
Yutong WU
- Publication Type:Journal Article
- Keywords:
Hospital administration;
WTO;
Competition
- From:
Chinese Journal of Hospital Administration
1996;0(10):-
- CountryChina
- Language:Chinese
-
Abstract:
The authors first expound that Chinas WTO accession has made it extremely clear that hospital management is the key to competition. There are two aspects of the issue. One involves changing management concepts, enriching management connotations, broadening the management horizon, enhancing management levels, transforming management mentality, and readjusting management structure. The other involves the application of modern management technology. Then they discuss ways of changing hospital management from the perspective of the competition for the masses of people seeking medical service. These include: ①attracting patients with easily available service; ②heavily advertising the hospital with specific images; ③displaying quality with standardized management; ④winning the confidence of the people with reasonable pricing. Finally the authors give a detailed account of how to explore human resources, retain talented people, form optimal teams, set up rational structures and raise assessment criteria in the competition for medical talents.
