Discussion on Perceptual Consumption of Medicine
- VernacularTitle:论药品的感性消费
- Author:
Yuwen CHEN
;
Hao LIU
;
Jing CHEN
- Publication Type:Journal Article
- Keywords:
drug;
perception;
consumption
- From:
China Pharmacy
2001;0(08):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To keep abreast of the consumer demand about using drugs and to provide information for the production and marketing business of the pharmaceutics METHODS:To give an account of the present situations of the perceptual consumption and relevant marketing tactics in China and to analyze them RESULTS AND CONCLUSION:We have pointed out the situations of awareness of the perceptual consumption and the marketing tactics in China,which fits in with the perceptual consumption at present
