Analysis of Marketing Environment for Internationalization of Chinese Materia Medica
- VernacularTitle:中药国际化营销环境浅析
- Author:
Jinjiang KANG
- Publication Type:Journal Article
- Keywords:
Chinese materia medica;
internationalization;
marketing
- From:
China Pharmacy
1991;0(06):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To analyze the marketing environment for internationalization of Chinese materia medica after access to WTO METHODS:SWOT Analysis and Marketing Segments theory were applied in combination with the current marketing situation of Chinese materia medica RESULTS & CONCLUSION:The potential of Chinese materia medica on international market is very large Enterprises should attach importance to international marketing investigation and make thorough marketing strategy
