China's Pharmaceutical Industry:Competitive Features,Marketing Condition and Development Strategy
- VernacularTitle:中国药业:竞争特点、市场状况与发展思考
- Author:
Bo CHEN
;
Huanchen WANG
- Publication Type:Journal Article
- Keywords:
China's pharmaceutical industry;
marketing structure;
marketing performance;
marketing achievement;
development strategy
- From:
China Pharmacy
1991;0(05):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To study the competitive condition and development strategy of China's pharmaceutical industry.METHODS:Applying the methods of industry economy theory.RESULTS & CONCLUSION:Features of pharmaceutical industry competition find expression in different products competition,relative monopolistic competition and scale dominant competition.China's pharmaceutical industry is developing rapidly.But its degree of centralization,profit,scale effect and ability of research and development is low,it is still in disperse and low level competitive condition.In the course of establishing new management system,we need setting up effective mechanism of industry policy,carrying out different competitive strategy,supporting good enterprises and pushing formward intensive development of China's pharmaceutical industry.
