On the Marketing Strategy of Chinese Pharmaceutical Retail Chain Enterprises
- VernacularTitle:论我国药品零售连锁企业的市场营销战略
- Author:
Ling SU
;
Shimin YANG
;
Hongjun HOU
- Publication Type:Journal Article
- Keywords:
pharmaceutical retail chain enterprise;
marketing strategy
- From:
China Pharmacy
1991;0(03):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide reference for Chinese pharmaceutical retail chain enterprises in making marketing strategy.METHODS:According to the organization and operational model of Chinese pharmaceutical retail chain enterprises,their practicable marketing strategy was discussed.RESULTS & CONCLUSION:Chinese pharmaceutical retail chain enterprises should make practicable and feasible marketing strategy to promote market competition ability basing on self-condition.
