CSI:New Factor for Marketing Competition of Pharmaceutical Enterprises
- VernacularTitle:CSI工程:医药企业营销竞争的新要素
- Author:
Shu WANG
;
Wenzhan YANG
- Publication Type:Journal Article
- Keywords:
CSI;
complain;
survey & study;
TQM
- From:
China Pharmacy
1991;0(01):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To study the new factor for marketing competition of pharmaceutical enterprises-CSI.METHO_DS:Analysis was based on the domestic and foreign documents,and combined with the actual situations of pharmaceutical enterprises in China.RESULTS & CONCLUSIONS:Only by increasing the level of CSI and establishing the CS ideas,do the medical enterprises succeed in the furiously competitive market.
