Optimization Research of the Satisfaction of Health Wechat Users of Traditional Chinese Medicine Based on IPA Evaluation
10.3969/j.issn.1673-6036.2017.03.014
- VernacularTitle:基于IPA评价的中医药健康微信用户满意度优化研究
- Author:
Yanling SUN
;
Heqing YANG
;
Xiaobei ZHANG
;
Qisen FU
- Keywords:
Traditional Chinese Medicine (TCM) Health;
Satisfaction;
WeChat public platform;
Importance-performance Analysis (IPA)
- From:
Journal of Medical Informatics
2017;38(3):64-68
- CountryChina
- Language:Chinese
-
Abstract:
Taking the Wechat public service platform of Administration of Traditional Chinese Medicine of Yunnan- Yunnan Zhongyi as an example,the paper uses the Importance-performance Analysis (IPA) and corresponding analysis method,from the users' satisfaction perspective,evaluates 28 satisfaction indicators,discusses the relationship between the importance recognition of health Wechat of Traditional Chinese Medicine (TCM) and user characteristic,so as to propose the development of individual TCM health information recommendation and strengthen the effective interaction of platform users.
