Keyword analysis of cardiovascular and cerebrovascular disease based on network search

VernacularTitle:基于网络搜索的心脑血管疾病关键词分析
Author: Liu YUAN ; Liping HU ; Yi YAN ; Ting CHEN
Keywords: Cardiovascular diseases; Search engine; Baidu index
From: Chinese Journal of Health Management 2016;10(6):429-433
CountryChina
Language:Chinese
Abstract: Objective To investigate network user's attention rate of the keyword“cardiovascular and cerebrovascular diseases”(CCD). Methods The keyword was analyzed by using Baidu index. Results The overall trend of keyword search rose slightly. The mobile search grew significantly. During the Spring Festival overall search decreased significantly. According to clustering analysis the word“symptom”was most often used with“CCD”;30 to 39 years old age group accounted for about 50%of total number of online search. Men accounted for 70% of all keyword search, women accounted for 30%. The rankings of CCD search number were more on top in the economically developed area. Conclusion It is necessary to strengthen publicity and education to prevent the happening of CCD during Spring Festival. Men need to raise awareness about CCD. The construction of rural informatization should be speeded up. Network education could be used as a part of method for the primary and secondary prevention of CCD. Keyword analysis method could effectively analyze the network user search behavior and find information they need.