Strategy of Competitiveness Improvement of Retail Chain Pharmacies in China under the Impact of Phar-maceutical Electronic Commerce
10.6039/j.issn.1001-0408.2016.10.43
- VernacularTitle:医药电商冲击下我国零售连锁药店的竞争力提升策略
- Author:
Yicai LI
- Publication Type:Journal Article
- Keywords:
Retail chain pharmacy;
Pharmaceutical electronic commerce;
Big health;
Professional service
- From:
China Pharmacy
2016;27(10):1438-1440
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To explore the strategy of competitiveness improvement of retail chain pharmacies in China under the impact of pharmaceutical electronic commerce. METHODS:The development of pharmaceutical electronic commerce in China is in-troduced. Major problems of retail chain pharmacies development are analyzed to put forward the strategy for promoting their com-petitiveness. RESULTS & CONCLUSIONS:Pharmaceutical electronic commerce develops rapidly in China,and there are 3 major operation mode,ie. B2C online pharmacy,third platform and B2B purchase platform. The development of pharmaceutical electron-ic commerce greatly influences the further development of chain pharmacy. Considering rising costs,medical insurance policy ad-justment and brand drug profits lowering,retail chain pharmacies must reposition its value;turn into big health(including diversi-fied category structure,chronic disease management and in-depth professional service);regard O2O E-commerce model as strate-gic move for rapid scale expansion in the future,so as to improve customer loyalty and long-term competitiveness.
