The Current Status and Ethical Responsibility of Health Communication of Social Media
10.12026/j.issn.1001-8565.2016.05.40
- VernacularTitle:社交媒体健康传播现状及伦理责任分析?
- Author:
Lin TAN
- Publication Type:Journal Article
- Keywords:
Health Communication;
Social Media;
Ethical Responsibility;
Ethical Control
- From:
Chinese Medical Ethics
2016;29(5):861-863
- CountryChina
- Language:Chinese
-
Abstract:
Social media users increasingly participate in the health communication, which plays a positive role as well as causes ethical anomie. Health communication should comply with several ethical principles such as non-maleficence, preciseness and realism, kindness and benevolence, popular expression and applicability and so on. It is suggested that the media should use the principal force of the competent department, operating organiza-tion, user, and the public. Meanwhile, it should strengthen ethical responsibility and control of health communica-tion and jointly promote the healthy development by strengthening self-discipline consciousness of users, impro-ving the supervision efficiency of the platform, cultivating media literacy of the public, and raising cost of ethical anomie.
