Analysis of the Development Strategies for Hospital Preparations in Our Hospital by SWOT Method
10.6039/j.issn.1001-0408.2015.28.04
- VernacularTitle:应用SWOT法分析我院医院制剂的发展策略Δ
- Author:
Jing LENG
;
Min YANG
- Publication Type:Journal Article
- Keywords:
SWOT method;
Hospital preparation;
Development strategies;
TCM hospital
- From:
China Pharmacy
2015;(28):3899-3901
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide reference for the development of hospital preparation in our hospital. METHODS:The method of SWOT analysis was applied to analyze competitive strengths,weaknesses,opportunities and challenge about the develop-ment of pharmaceutical preparations in our hospital,and to explore the development strategies of hospital preparation. RESULTS &CONCLUSIONS:The strengths include the prominent specialty characteristics of clinical key subject,a long R&D history,diverse dosage forms and varieties,definite therapeutic efficacy,etc. The weaknesses contain production capacity shrinkage,deficient con-struction of professional team,external exchange and cooperation deficiency,etc. The opportunities contain national health con-sciousness enhancement,hospital preparation included into local medical insurance reimbursement,etc. The threats contain great difficulty to register new preparation and low preparation pricing,etc. It is suggested to rely on advantage resources to enhance clin-ical formulation development,strengthen human resource management and team building,strengthen cooperation and exchanges to enhance research and development,strengthen the meticulous management to improve operational capacity,in order to formulate scientific development strategy.
