SWOT Analysis of the Development Situation of Online Drugstores Based on Mobile Port
10.6039/j.issn.1001-0408.2016.19.44
- VernacularTitle:基于移动端的网上药店发展现状的SWOT分析
- Author:
Ting WANG
- Publication Type:Journal Article
- Keywords:
Mobile port;
Online drugstore;
Situation;
SWOT analysis
- From:
China Pharmacy
2016;27(19):2734-2736
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide reference for the development of online drugstores in China based on mobile port. METH-ODS:The development of online drugstores in China based on mobile port was analyzed by SWOT(strengths,weaknesses,oppor-tunities,threats)analysis to put forward suggestions. RESULTS & CONCLUSIONS:Online drugstores based mobile port included vertical management in which pharmaceutical E-commerce manager directly participate,non-vertical management which mainly pro-vide information inquiry and price comparison. It has advantage in breaking through time and space obstacle,optimizing informa-tion display,integrating consumer’s information accurately,improving human efficiency,etc. They are weak in timeliness,busi-ness scope and sale function,the quality of pharmaceutical care,user activity,etc. They have the opportunities as annual increase of mobile E-commerce market scale and huge market development potential;they also face various threats,such as the inconformi-ty between main users of mobile port and main purchasers,consumer low-trust,health-care polity barrier breakthrough failure,the lack of legal regulations for medical and pharmaceutical software,etc. It is suggested that companies operate further accurately and the government speed up the formulation and implementation of laws and regulations.
