Planning of hospital′s official WeChat program in guidance of public opinion
10.3760/cma.j.issn.1000-6672.2016.09.021
- VernacularTitle:医院官方微信项目策划与舆论导向作用探讨
- Author:
Dongping YANG
;
Changxiao JIN
- Publication Type:Journal Article
- Keywords:
Hospital public relations;
Official WeChat;
Planning;
Public opinion guidance
- From:
Chinese Journal of Hospital Administration
2016;32(9):705-707
- CountryChina
- Language:Chinese
-
Abstract:
Peking University Third Hospital was cited as an example in this paper to study how to guide public opinion and build a harmonious doctor-patient relationship by using WeChat official platform.It pointed out that the public relations office of the hospital should keep track of the ongoing healthcare reform,and leverage the functions of mass media,improve professionalism of their media workers,and build a long-term mechanism to response to public opinions in time.
