A study of media image of traditional Chinese medicine on New York Times
10.3760/cma.j.issn.1673-4246.2016.07.001
- VernacularTitle:《纽约时报》所报道中医药内容的媒体形象分析
- Author:
Jing LI
;
You LI
- Publication Type:Journal Article
- Keywords:
New York Times;
Traditional Chinese medicine;
Media image
- From:
International Journal of Traditional Chinese Medicine
2016;38(7):577-581
- CountryChina
- Language:Chinese
-
Abstract:
Objective To summarize the media image of traditional Chinese medicine (TCM) by analyzing the TCM-related reports onNew York Times.Methods A total of 113 pieces of TCM-related reports onNew York Times during the 1980-2015 period collected and analyzed from the aspects of the amount, genres, coverage resources, reporting attitudes and main issues under the framework of content analysis.Results①The amount of TCM-related reports has been on the rise since 1980s. There was a wide variety in the genres of the reports and the American local resources account for a large proportion.②The reporting attitude in general tended to be relatively positive, though a major difference can be found in the attitude toward acupuncture and herbs.③ Eleven main issues can be categorized in the reports.Conclusion Changes could be seen in the TCM-related reports over time. Despite the fact that the media image of TCM tends to be relatively positive, the negative attitude toward herbs may hamper their development in the US. External communication of TCM is to be strengthened so as to promote the media image of TCM.
