Project promotion of the center for teaching and faculty development based on the perspective of service marketing
10.3760/cma.j.issn.2095-1485.2016.02.004
- VernacularTitle:基于服务营销三角形理论的高校教师教学发展项目推广
- Author:
Fuzhi ZHANG
;
Chen PAN
;
Hongxing CAI
;
Ying LIU
- Publication Type:Journal Article
- Keywords:
Faculty development;
Institutions of teaching and faculty development;
The theory of service marketing triangle;
Service project promotion
- From:
Chinese Journal of Medical Education Research
2016;15(2):126-129
- CountryChina
- Language:Chinese
-
Abstract:
Lack of teachers' participating enthusiasm is the main problem that the institutions of teaching and faculty development face during the promoting process of faculty development projects. In this study, service marketing triangle theory was applied to the project promotion of the institutions of teaching and faculty development, the service marketing triangle theory for the project promotion of the center for teaching and faculty development was established. Through the three aspects of outside marketing, internal marketing and interaction marketing, the promotion strategies of faculty development projects were proposed. The application of these strategies in promoting the faculty development projects will enhance the teachers' initiative and enthusiasm to participate in service projects, so as to push faculty development.
