Research on traditional Chinese medicine listed corporate social responsibility evaluation ;form 2012 to 2014 based on co-word analysis method
10.3760/cma.j.issn.1673-4246.2016.02.004
- VernacularTitle:基于共词分析法对我国2012－2014年中药上市企业社会责任的评价
- Author:
Yingying WANG
;
Qi LI
;
Chen ZHU
;
Xiaofan WANG
- Publication Type:Journal Article
- Keywords:
Social responsibility;
Traditional Chinese medicine enterprises;
Brand competitiveness evaluation;
Co-word analysis;
Word frequency
- From:
International Journal of Traditional Chinese Medicine
2016;(2):105-109
- CountryChina
- Language:Chinese
-
Abstract:
An empirical study on the analysis of the social responsibility information which includes corporate social responsibility reports, annual reports and official website social responsibility part, of 62 selected Chinese listed corporate is performed using co-word analysis. We have clustered 39 key words which refined from the social responsibility management information into five index, which are characteristics of traditional Chinese medicine industry, cultural, quality, operation and sustainable development. The quality of construction, cultural products and characteristics of traditional Chinese medicine industry itself are the hot social responsibility information, and also can be used as key factors in the enterprise brand evaluation of traditional Chinese medicine.
