Participation of academic library users in reading popularization marking planning and measures for its implementation
10.3969/j.issn.1671-3982.2015.12.012
- VernacularTitle:高校图书馆用户参与阅读推广营销策划的实践和对策
- Author:
Ying ZHANG
- Publication Type:Journal Article
- Keywords:
Users'participation;
Reading popularization;
Marketing planning;
Service innovation;
Academic library
- From:Chinese Journal of Medical Library and Information Science
2015;24(12):42-45
- CountryChina
- Language:Chinese
-
Abstract:
After the participation of academic library users in reading popularization was analyzed, the participa-tion of Guangxi Health Vocational Technology College Library users in reading popularization marking planning was described with the practical experiences summarized and measures for promoting it put forward.
