The SWOT analysis on private hospitals in the background of new healthcare reform

VernacularTitle:新医改背景下我国民营医院发展战略SWOT分析
Author: Ning CHEN ; Xinliang LIU ; Meng LI ; Shuyan GUO ; Siping DONG
Publication Type:Journal Article
Keywords: Private hospital; Strategy management; SWOT analysis
From: Chinese Journal of Health Policy 2015;(8):39-43
CountryChina
Language:Chinese
Abstract: Objective:This study aims to ensure the private hospitals development strategy in the background of new healthcare reform and put forward some scientific suggestions to help promote their sustainable development. Methods:The SWOT analysis method was adopted to analyze the private hospitals’ internal strength, weakness, exter-nal opportunity and threats. Results: The results showed a clear property right, advanced management system and other outstanding advantages in the private hospitals. Opportunities like the improved policy environment and people’s medical demand expansion are also very prominent. Meanwhile, the private hospitals development also faces some disadvantages and challenges such as illegal operation, disorder in the market competition, vague orientation, etc. Conclusions:It suggests the strengthening of the personnel and hospital culture construction, adoption of the differen-tiation strategy, improvement of the diagnosis and treatment ability, etc.