Opportunities and Challenges of TCM Service Trades in China
10.3969/j.issn.1005-5304.2015.09.001
- VernacularTitle:中国中医药服务贸易的发展机遇与挑战
- Author:
Shengtian HOU
;
Haixing WANG
;
Mingqiang HOU
- Publication Type:Journal Article
- Keywords:
TCM;
service trade;
opportunity;
challenge
- From:
Chinese Journal of Information on Traditional Chinese Medicine
2015;(9):1-3
- CountryChina
- Language:Chinese
-
Abstract:
TCM service trades grew rapidly and enjoyed optimistic future during the 12th five-year period, which was in good development trend. However, it is still in its primary stage of development and facing various challenges. This article argued that the development of TCM service trades will meet great opportunities, such as governmental policy encouragement, cooperation with other industries, the increasing acceptance of international market and the acceleration of internationalization of TCM. Meanwhile, there are also some difficulties - small industry scale and weak brand management, absence of legislation, lack of qualified professionals and various service trade barriers.
