Status quo and difficulties of pharmaceutical advertisement supervision:Based on monitoring results of illegal pharmaceutical advertisements
10.3969/j.issn.1674-2982.2015.04.004
- VernacularTitle:我国药品广告监管的现状与难点--基于违法药品广告监测情况的研究分析
- Author:
Meng ZHANG
;
Rong SHAO
- Publication Type:Journal Article
- Keywords:
Pharmaceutical advertisements;
Supervision;
Status quo;
Difficulties
- From:
Chinese Journal of Health Policy
2015;(4):24-30
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To provide some suggestions for improving the pharmaceutical advertisement supervision system and standardizing the pharmaceutical advertisement market. Methods: Literature reviews, statistical analysis and interviews were adopted to study the status quo and difficulties of pharmaceutical advertisement supervision and pharmaceutical advertisement trends. Results:The top-level design of pharmaceutical advertisements supervision sys-tem has two defects:the separation between approval and penalty and the obstacles to cooperation at all levels of the drug administration. The worsening status quo of illegal drug advertising has elicited concern from scholars and regu-lators. However, there are still some difficulties in the supervision of drug advertisers, advertising agents, and pub-lishers. Conclusion:It is suggested that the drug advertising regulation system should be perfected by strengthening information supervision, establishing a coordination mechanism and consolidating self-discipline consciousness. Addi-tionally, laws and regulations should be promptly revised as an essential way to improve the effects of supervision.
