Establishment of microblogging marketing assessment indication system in library
10.3969/j.issn.1671-3982.2015.05.005
- VernacularTitle:图书馆微博营销评价指标体系的构建
- Author:
Aihong JIN
- Publication Type:Journal Article
- Keywords:
Library;
Microblogging;
Microblogging marketing;
Assessment
- From:Chinese Journal of Medical Library and Information Science
2015;(5):23-27
- CountryChina
- Language:Chinese
-
Abstract:
Microblogging has become an important marketing tool in library and marketing assessment is a necessary step of microblogging marketing management .The established micro-blogging marketing assessment indication sys-tem in library should include the credibility , influencing power , communication and content expression of micro-blogging.The collected data should be scientifically processed and analyzed with a comprehensive method, and measures should be taken to maintain the sustainable development of assessment .
