Establishment of Competency Model for Medical Representatives in China
- VernacularTitle:我国医药代表胜任素质模型的构建
- Author:
Tian FENG
;
Zhiang WU
- Publication Type:Journal Article
- Keywords:
Medical representative;
Competency model;
Establishment
- From:
China Pharmacist
2014;(12):2036-2039
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To establish the competency model for medical representatives in China. Methods:Firstly, the competen-cy elements for medical representatives were defined through the literature research and logic analysis, the importance of each element was then evaluated by a questionnaire, and the survey results were analyzed by a factor analysis approach. Lastly, the weight of each factor was confirmed by analytic hierarchy process. Results & Conclusion: The competency model, which consists of 5 dimensions ( professional quality, professional ethics, knowledge, personal characteristics and relationship management) , 26 competency elements and the weight of each factor, is established successfully.
