Consumer acceptance of Traditional Chinese Medicine based on social learning with SEM im-provements
10.3969/j.issn.1674-2982.2014.11.012
- VernacularTitle:基于社会学习的中医药服务认可度SEM改进分析
- Author:
Min DENG
;
Zengmin XIAO
- Publication Type:Journal Article
- Keywords:
Social learning;
Traditional Chinese Medicine;
Acceptance;
Structural equation model
- From:
Chinese Journal of Health Policy
2014;(11):64-70
- CountryChina
- Language:Chinese
-
Abstract:
Traditional Chinese Medicine ( TCM) is an important part of primary health care services with the advantages of simplicity, convenience, low costs, and effective examinations. Under the influence of Western Medi-cine, improving the enterprise advantages of TCM becomes an imminent issue to resolve. With the perspective of be-havioral and social sciences, the paper systematically reviews the factors which impact the consumer acceptance of TCM in primary healthcare services and constructs the corresponding structural equation model based on the social learning theory. Meanwhile, AMOS17. 0 and SPSS were used to process empirical data. The paper presents the fol-lowing important conclusions: service encounter quality, emotional well-being and the influence degree are signifi-cantly correlated with the consumer acceptance of TCM;there is no significant relationship between individual-cogni-tion and consumer acceptance of TCM;consumer trust is not related to consumer acceptance of TCM;TCM technolo-gy acceptance is the major source of consumer acceptance of TCM. Finally, this paper introduces the policy recom-mendations of improving and promoting the service quality of TCM.
