Application of PDCA cycle in hospital brand strategic development
10.3760/cma.j.issn.1000-6672.2014.07.023
- VernacularTitle:PDCA循环在我院品牌战略发展中的应用
- Author:
Yisi ZHOU
;
Kai LI
;
Baoli ZHOU
- Publication Type:Journal Article
- Keywords:
PDCA cycle;
Hospital brand;
Strategic development;
Application
- From:
Chinese Journal of Hospital Administration
2014;30(7):550-552
- CountryChina
- Language:Chinese
-
Abstract:
Branding has become a core competitiveness for hospitals.They are faced with the question of how to build and maintain their brand,how to apply PDCA cycle in the management of hospital branding strategy,how to keep up the branding with constant analysis,evaluation and adjustment,for the purpose of sustained development.
