CIS Strategy Study for China’s OTC Medicine Production Enterprises in China
10.7664/CHE20140724
- VernacularTitle:我国OTC药品生产企业CIS战略研究
- Author:
Huayu REN
;
Rui XI
;
Aihong SHEN
- Publication Type:Journal Article
- Keywords:
OTC medicine;
CIS strategy;
medicine production
- From:
Chinese Health Economics
2014;(7):79-81
- CountryChina
- Language:Chinese
-
Abstract:
At present, China’s OTC market is developing fast and would become the largest medicine market of the world. Medicine production enterprises explored China’s market one after another. Facing up such fierce competition, it’s an arduous task for inland OTC medicine production enterprises to get market share. It analyzes the necessities and misunderstandings of China’s OTC medicine production enterprises, studies the countermeasures for China’s OTC medicine production enterprises to conduct CIS strategy by analyzing characteristics of OTC medicine and market situation.
