An exploration of the PLA Medical Library Medical Information Service marketing model
10.3760/cma.j.issn.1006-1924.2014.03.027
- VernacularTitle:解放军医学图书馆构建医学信息服务营销模式的探索
- Author:
Li ZHANG
;
Rui CHEN
;
Jiying HAO
;
Guizhi WANG
;
Chunhua YANG
- Publication Type:Journal Article
- Keywords:
Medical Information Services;
Service Organizations;
Services Marketing
- From:
Chinese Journal of Medical Science Research Management
2014;27(3):338-341
- CountryChina
- Language:Chinese
-
Abstract:
The article presents the contents of marketing of medical information services,explores the model of the marketing of medical information services suitable for the Medical Library of Chinese PLA,discusses the meaning of the marketing of medical information services,the status in this field in China and other countries,and the efforts we need to make next.The purpose is to match the information services to the information needs,support the innovation of medical science.
