Discussions on current situations and strategies for case teaching among medical marketing majors
10.3760/cma.j.issn.2095-1485.2013.01.008
- VernacularTitle:医药市场营销专业案例教学现状调查与策略探讨
- Author:
Li ZHANG
;
Jun CHEN
- Publication Type:Journal Article
- Keywords:
Medical marketing major;
Case teaching;
Case quality;
Teaching strategy
- From:
Chinese Journal of Medical Education Research
2013;(1):24-26
- CountryChina
- Language:Chinese
-
Abstract:
Questionnaire survey of case teaching was conducted among medical marketing majors,the results showed that case method was widely used in the teaching for medical marketing majors and was approved by most students,however,deficiencies still existed including lack of required teaching skills,outdated teaching concept,low-quality cases,inappropriate teaching methods,few participation,etc.To solve these problems,during the preparation and implementation of case teaching,teachers must update their teaching concept,participate in more training programs,improve case qualities,reengineer case activities and evaluate the effects at each phase.
