Diffusion of innovations theory in promoting the knowledge and technology for birth defects prevention

VernacularTitle:创新扩散理论在推广预防出生缺陷知识及技术中的应用
Author: Wanzhen CHEN ; Jing YANG ; Guojing WANG ; Zhengyan ZHAO ; Chonggao HU ; Huimin YU ; Qiang SHU ; Wenjun SHI ; Ling QIU ; Ping YI ; Shasha HU
Publication Type:Journal Article
Keywords: Innovation diffusion theory; Birth defects; Prevention; Intervention techniques; Application
From: Chinese Journal of Hospital Administration 2012;28(5):380-383
CountryChina
Language:Chinese
Abstract: Determining the approach to spread the knowledge and technology for preventing birth defects using the diffusion of innovations theory.Identifying the target group,orientation messages and promotion guidelines based on related literature,laws and clinical epidemiology studies.Pathways integrating both inter-personal communication and IT have pushed the adoption percentage of innovative knowledge for preventing birth defects up from 0％ to 97 ％ in almost no time,helping the region ranking the first in China.The innovation diffusion model has caught attention of both the government and all the community.Prevention measures against birth defects are accepted community wide,while medical workers are regulated by law in their behaviors of mothers and children healthcare services to set a model for prevention of other diseases.