The application of clients' relationship management in large general hospital physical examination centre
10.3760/cma.j.issn.2095-1485.2011.08.033
- VernacularTitle:客户关系管理在大型综合性医院体检中心的应用
- Author:
Lan TANG
;
Yuanxian ZHANG
;
Fanling ZENG
- Publication Type:Journal Article
- Keywords:
Customer relationship management;
Physical examination;
Application
- From:
Chinese Journal of Medical Education Research
2011;10(8):986-988
- CountryChina
- Language:Chinese
-
Abstract:
With the economic development, more and more people concerned about health. Institution and people engaged in physical examination is springing up. Facing increasingly less obvious advantages of product homogeneity, and the growing market which must cater to different customers, as a large general hospital medical center, we should make good management of customer relationship, improve customers' satisfaction, increase their loyalty, provide the most effective health protection for the physical examination so as to improve market competitiveness and bring social and economic benefits to the hospitals, thus achieving a win-win objective.
