Competitor and strategy analysis of internationalized TCM standardization
10.3760/cma.j.issn.1673-4246.2012.05.003
- VernacularTitle:中医药标准国际化竞争对手及战略分析
- Author:
Yanmin HU
;
Jun XU
- Publication Type:Journal Article
- Keywords:
TCM international standardization;
Competitor analysis;
SWOT analysis
- From:
International Journal of Traditional Chinese Medicine
2012;34(5):394-397
- CountryChina
- Language:Chinese
-
Abstract:
Many countries have developed standard strategy under the tendency of the economic globalization.TCM international standardization faces more and more competitions.This article analyzes the competitors and competitive status of TCM international standardization by the research methods of competitive intelligence,competitor analysis and SWOT analysis,and puts forward corresponding strategic measures in details.
