SWOT method employed in the pharmaceutical marketing
10.3760/cma.j.issn.2095-1485.2012.02.025
- VernacularTitle:采用SWOT法对高职医药营销专业就业形势的分析
- Author:
Ke HUANG
- Publication Type:Journal Article
- Keywords:
(Strength,weakness,opportunity,threat) trend analysis;
Pharmaceutical marketing;
Employment
- From:
Chinese Journal of Medical Education Research
2012;11(2):193-195
- CountryChina
- Language:Chinese
-
Abstract:
Aiming at the difficult employment situation of marketing students of higher vocational medicine,we has made an objective analysis of the strengths and weaknesses as well as opportunities and threats based on the trend analysis tools and weigh the advantages and disadvantages to help graduates overcome the deficiencies of individual employment process and find out the existing disadvantages of school,which can provide reference for improving the employment situation of higher vocational medicine marketing.
