Take Chinese medical abstracts-traditional Chinese medicine as an example for discussing the management and development of the medical abstracts journal
10.3760/cma.j.issn.1673-4246.2011.12.015
- VernacularTitle:以《中国医学文摘-中医》为例谈医学文摘类期刊的经营与发展
- Author:
Yuping PANG
;
Shixian WANG
;
Zhaoyun SHI
- Publication Type:Journal Article
- Keywords:
Journal eidos;
Brand strategy;
Journal pattern
- From:
International Journal of Traditional Chinese Medicine
2011;33(12):1096-1098
- CountryChina
- Language:Chinese
-
Abstract:
In recent years,due to the impact of marked-oriented economy,the scale of the magazine and the demand of the readers of some Medical Abstracts Journals was tending to decrease year by year,as well as the publication was facing difficulties.This article discussed on how to revitalize the Medical Journal Abstracts.It proposed that the Abstracts Journals should pinpoint the orientation,embody the characters,and take the development of individualization.
