Study on the status and influential factors of Medical Marketing teaching
10.3760/cma.j.issn.2095-1485.2011.04.043
- VernacularTitle:医药市场营销学教学现状及影响因素分析
- Author:
Chunxia MIAO
;
Shuiping HUANG
;
Zhaohui QIN
;
Yuming GU
- Publication Type:Journal Article
- Keywords:
Medical Marketing;
Teaching status;
Influential factors
- From:
Chinese Journal of Medical Education Research
2011;10(4):504-506
- CountryChina
- Language:Chinese
-
Abstract:
The stody explored the stalus and influential factors of Medical Marketing teaching and made some Droposition to teaching.The results showed that some students were dissatisfied with the teaching style,the curriculum,or the teaching effect,whose proportion was 42.6 percent,22.3 percent,14.3percent respectively.Main influential factors of Medical Marketing teaching were age,learning interest,evaluation to the curriculum and evaluation to the teaching.It was the findings through the study that the status of taaching was presented from two aspects,namely the students disliked the learning of curriculum and the teaching style was monotonous.Therefore it was urgent to develop the teaching reform and to arouse students'interest.
