Building and use of the appraisal indicators system of hospitals brand effect
10.3760/cma.j.issn.1000-6672.2011.02.018
- VernacularTitle:医院品牌效应的评估指标体系建立及应用
- Author:
Fei YU
;
Jie CHEN
;
Ke FEI
;
Yingchun SHEN
;
Wei JIANG
;
Yuelong JIAO
- Publication Type:Journal Article
- Keywords:
Hospital brand;
Appraisal indicators;
System
- From:
Chinese Journal of Hospital Administration
2011;27(2):132-134
- CountryChina
- Language:Chinese
-
Abstract:
Literature review of the world on hospital brands, data collection in summary and comparison, and specialist consultancy were used to set the appraisal indicators, while the stratum analysis was used to calculate the weight coefficients of individual indicators, for building the appraisal indicators system for hospital brand effect. In addition, the indicators system and appraisal model were called into play to explore the use of hospital brands, offering scientific references for hospital management.
