Innovation study on digital hospital management platform for client relationship
- VernacularTitle:医院数字化客户关系管理平台的研究与应用
- Author:
Chongde SHEN
;
Binfu WANG
;
Simu TONG
- Publication Type:Journal Article
- Keywords:
Digital hospital;
Hospital client relationship management;
SMS platform;
Doctor-patient communication
- From:
Chinese Journal of Hospital Administration
2008;24(12):816-818
- CountryChina
- Language:Chinese
-
Abstract:
It is inevitable for hospitals to introduce the concept of hospital client relationship management in order to upgrade service quality．The large population and number of visits of patients have been the bottle-neck for hospitals to implement management of hospital client relationship．Digital technologies make it possible for the hospital to utilize the internal clinical data systems inside the hospital and the communication platforms outside the hospital so as to implement functions of instant interaction and collective management such as one-to-one conversation,SMS,voice messages,emails,etc．This paper has addressed the features of hospital client relationship management,the structure and major functions of a digital platform for hospital client relationship management and its implications and conclusions.
