Factors related to awareness on tobacco advertisement and promotion among adults in six dries in
10.3760/cma.j.issn.0254-6450.2009.04.001
- VernacularTitle:中国六城市烟草广告及促销手段相关因素分析
- Author:
Yan YANG
1
;
Xi WU
;
Qiang LI
;
Shu-Fang JIAO
;
Xun LI
;
Xin-Fian LI
;
Guo-Ping ZHU
;
Lin DU
;
Jian-Hua ZHAO
;
Yuan JIANG
;
Guo-Ze FENG
Author Information
1. 中国疾病预防控制中心慢性非传染性疾病预防控制中心
- Keywords:
Tobacco;
Advertising;
Promotion;
Laws and regulations
- From:
Chinese Journal of Epidemiology
2009;30(4):313-317
- CountryChina
- Language:Chinese
-
Abstract:
Objective To know the situation of tobacco advertisement, promotions and related factors in six cities in China. Methods 4815 adults (above 18 years), selected form Beijing, Shanghai,Shenyang, Changsha, Guangzhou and Yinchuan through probability proportionate sampling and simple random sampling, were investigated through questionnaires. Results The most commonly reported channels that smokers noticed tobacco advertisements were billboards (35.6%) and television (34.4%).The most commonly reported tobacco promotional activities that were noticed by smokers were flee gills when buying cigarettes (23.1% ) and free samples of cigarettes (13.9%). Smokers in Changsha were more likely to report noticing tobacco advertisement on billboards (X2=562.474, P<0.001), and on television(X2=265.570, P<0.001 ). Smokers in Claangsha (X2=58.314, P<0.001 ) were more likely to notice tobacco related news and games. A logistic regression analysis showed that the living and education level were related to awareness of tobacco advertisement and promotion. Conclusion It was universal to see tobacco advertisement and promotions in cities in China but the laws and regulations about tobacco-control were not uniformly executed in different cities. It is necessary to perfect and uniform related laws and regulations.
