OBJECTIVETo study the case of Wisconsin as the top ginseng state in United States which has come through four developing steps: beginning, stagnating, flourishing and now, downturn.

METHODThe current situation of the ginseng industry in Wisconsin was briefly introduced, the federal and state management on ginseng cultivation and export, the organization of Ginseng Board of Wisconsin and their marketing style based on the field investigation and data collected from USDA and Wisconsin state.

RESULTThe advantages and disadvantages of Wisconsin ginseng industry were analyzed in order to provide some suggestions for Chinese medicine industry.

CONCLUSIONChinese ginseng industry should learn the organization system from Wisconsin.