Survey on the consumer preference for the internet health information of the patients' online community members.
- Author:
Seong Hee JEONG
1
;
Jeongeun KIM
;
Taeyoon KIM
;
Sunyoung PARK
;
Younjoo SHIN
;
Sunyoung LEE
Author Information
1. Science, Seoul National Univ. kim0424@snu.ac.kr
- Publication Type:Original Article
- Keywords:
Consumer Preference;
Consumer Health Information;
Internet;
Patient Community
- MeSH:
Breast Neoplasms;
Commerce;
Consumer Health Information;
Consumer Satisfaction*;
Educational Status;
Humans;
Internet*;
Logistic Models;
Odds Ratio
- From:Journal of Korean Society of Medical Informatics
2007;13(3):207-220
- CountryRepublic of Korea
- Language:Korean
-
Abstract:
OBJECTIVE: This study was carried out to obtain basic data required to plan and develop consumer-centered internet health information site for Korean population. METHODS: An internet survey was conducted on 5 internet patient community sites between 23 January and 5 February, 2007. A total of 958 surveys were completed and included in the study. Data were analyzed with descriptive analysis, Pearson's correlation analysis, and stepwise logistic regression analysis using SPSS version 12.0. RESULTS: According to our logistic regression analysis, the more internet usage, foreign country residents, members of breast cancer internet community, any workers except sales, and higher level of necessity/usefulness/reliability showed a higher Odds ratio for frequency of internet health information usage. Educational status, frequency of using internet, importance, necessity, usefulness, reliability of internet health information (p<.001), income, and satisfaction of internet health information (p<.05) were statistically significant in the frequency of internet health information usage. CONCLUSION: Above characteristics should be considered for planning to develop consumer-centered internet health information portals.
