The influences of sustainability management at institutional foodservice on store image and behavioral intention.
10.4163/jnh.2015.48.2.199
- Author:
Jiyoon AHN
1
;
Sunhee SEO
Author Information
1. Department of Nutritional Science and Food Management, Ewha Womans University, Seoul 120-750, Korea. seo@ewha.ac.kr
- Publication Type:Original Article
- Keywords:
institutional foodservice;
sustainability management;
store image;
behavioral intention
- MeSH:
Empirical Research;
Intention*;
Mouth;
Social Responsibility
- From:Journal of Nutrition and Health
2015;48(2):199-210
- CountryRepublic of Korea
- Language:Korean
-
Abstract:
PURPOSE: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). METHODS: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. RESULTS: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. CONCLUSION: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.
