Analysis of college students physical exercise decision making and intervention strategies from a behavioral economics perspective
10.16835/j.cnki.1000-9817.2025245
- VernacularTitle:行为经济学视角下大学生体育锻炼决策分析及干预策略
- Author:
SU Peilin, SHENG Tongtong, YUE Guofeng
1
Author Information
1. School of Marxism, Nanjing Medical University, Nanjing 211166, Jiangsu Province, China
- Publication Type:Journal Article
- Keywords:
Exercise movement techniques;
Intervention;
Health promotion;
Students
- From:
Chinese Journal of School Health
2025;46(8):1070-1073
- CountryChina
- Language:Chinese
-
Abstract:
Abstract:In recent years, Chinese college students have shown increased awareness of the importance of physical exercise. However, challenges such as insufficient health literacy, declining physical fitness, and low participation rates in physical activity still persist. To address these issues, the study applies behavioral economics theory and incorporates concepts such as anchoring effects, intertemporal decision making, loss aversion, and herd behavior, to examine the irrational factors and decision making preferences underlying college students physical exercise behaviors. By analyzing the cognitive biases in their decision making processes, the research aims to propose targeted and scientifically validated intervention strategies, so as to provide references for improving college students engagement in physical exercise and promoting their overall well being.
- Full text:20250909092018264791070苏沛琳.PDF
