TikTok is gaining popularity among Filipinos as a source of health-related information. However, there is a concern on the information being disseminated through the platform because misinformation can negatively impact viewers. Hence, the importance of studying health-related videos which can potentially influence belief, behavior, and public health.

This study aimed to describe common themes of health-related videos in TikTok published by Filipino content creators.

A cross-sectional design using qualitative analysis was utilized. One hundred of the most popular videos under #HealthTokPh were collected. Interesting segments were identified and coded. Codes were analyzed through qualitative thematic analysis to create the initial set of themes. Themes were reviewed and refined until the final set of themes was determined. Final themes were analyzed to create a coherent narrative.

There were three main themes among TikTok videos: reproductive and sexual health, infectious diseases, and dermatology. Misinformation was encountered in twelve videos; nine featured healthcare professionals addressing it while three were created by laypeople and had misleading content. Themes were discussed by healthcare professionals to answer questions from TikTok users. Videos showed content creators speaking throughout the video with visual aids such as on-screen texts, diagrams, and product samples. Use of humor and trending background music were more frequent among videos on reproductive and sexual health. Videos on COVID-19 had the most cited information source namely the Center for Disease Control and Prevention (CDC), World Health Organization (WHO), and published journals.

Health-related TikTok videos uploaded by Filipino content creators were on reproductive health, sex education, OTC medications, COVID-19, and acne. Common themes were discussed in a simplified but factual manner and misinformation was addressed by citing credible sources. Humor, trending music, and visual aids contributed to popularity.