‘FAKE BRACES’: A CONTENT ANALYSIS OF INSTAGRAM POSTS BY UNLICENSED PROVIDERS
https://doi.org/10.22452/jummec.vol26no1.19
- Author:
Nor Azlida Mohd Nor
1
,
2
;
Muhammad Husaini Ab Aziz
3
;
Chanthiriga Ramasindarum
4
,
5
;
Yasmin Kamarudin
6
Author Information
1. Department of Community Oral Health &
2. Clinical Prevention, Faculty of Dentistry, Universiti Malaya, 50603 Kuala Lumpur, Malaysia.
3. Department of Restorative Dentistry, Faculty of Dentistry, Universiti Malaya, 50603 Kuala Lumpur, Malaysia.
4. Dean'
5. s Office, Faculty of Pharmacy, Universiti Malaya, 50603 Kuala Lumpur.
6. Department of Paediatric Dentistry and Orthodontics, Faculty of Dentistry, Universiti Malaya, 50603 Kuala Lumpur, Malaysia.
- Publication Type:Journal Article
- Keywords:
Fake braces;
Illegal dentistry;
Instagram;
Orthodontics;
Social media
- MeSH:
Orthodontics
- From:Journal of University of Malaya Medical Centre
2023;26(1):135-142
- CountryMalaysia
- Language:English
-
Abstract:
“Fake braces” is a term used to describe fixed orthodontic appliances that are fitted by unlicensed providers. This trend has raised public health concerns in certain countries with marketing typically undertaken on social media. We aimed to investigate the frequency and nature of Instagram posts by fake braces providers in Malaysia. Initial screening of Instagram accounts was performed using relevant hashtags (#fakebraces, #cheapbraces). Public Instagram accounts that fulfilled the inclusion criteria were assigned a code with posts evaluated over a one-month period. Data were coded and analysed using thematic analysis. Frequency distribution was calculated using Microsoft Excel. Thirty-eight Instagram accounts were analysed. 2831 images/videos were posted, receiving 7165 likes with videos being viewed 21, 918 times. The majority of posts were related to fake braces services (36.7%), followed by non-relevant posts (29.4%) and other services (14.5%). Services were provided mainly at home (44.7%) or offered both home and door-to-door services (23.7%). Although the posts on promotions were less frequent (5.4%), the displayed prices were low (RM150 to RM500), offering additional packages and discounts. Unlicensed providers have a variety of content to engage with social media audiences. Efforts should be made to increase public awareness, directing them towards reliable information about orthodontic services.
- Full text:2025082109470351649108252.pdf
