Research on enhancing the dissemination power of red doctor culture in the new era
10.12026/j.issn.1001-8565.2025.07.04
- VernacularTitle:新时代提升红医文化传播力研究
- Author:
Yi CHEN
1
Author Information
1. School of Marxism， Beijing Normal University， Beijing 100875， China
- Publication Type:Journal Article
- Keywords:
red doctor culture;
dissemination power;
dissemination effectiveness;
dissemination path
- From:
Chinese Medical Ethics
2025;38(7):837-844
- CountryChina
- Language:Chinese
-
Abstract:
The dissemination of red doctor culture and the inheritance of the red doctor spirit is an important cultural mission in the context of the new era. From the perspective of dissemination power， this paper defined the important connotation of the dissemination power of red doctor culture in the new era， as well as clarified that disseminating the red doctor culture has value and significance in enhancing the Party’s political construction， promoting China’s advanced culture， and advancing moral education in medical colleges and universities. Based on the current research status of the theory and practice of red doctor culture， the opportunities and multiple dilemmas faced in the dissemination process should be viewed dialectically， starting from the dual goals of enhancing the dissemination power and effectiveness of red doctor culture in the new era. By enhancing the awareness and capabilities of the dissemination subjects to improve the synergy of dissemination； strengthening the utilization and integration of dissemination media to improve the dissemination attractiveness； promoting the enrichment and updating of dissemination contents to enhance the dissemination influence； and emphasizing the demands and feedback of the dissemination audience to increase the dissemination interactivity in four aspects， the bottleneck restricting the dissemination of red doctor culture can be broken and the dissemination power of red doctor culture can be maximized in the new era.
