Comparison of health communication effects between new media and traditional media in China
10.3969/j.issn.1673-9701.2024.29.021
- VernacularTitle:中国新媒体与传统媒体健康传播效果比较
- Author:
Dongying XIE
1
;
Ying ZHANG
;
Zicong ZHENG
;
Yangmei HUANG
;
Wuqi QIU
;
Meng WANG
Author Information
1. 杭州市疾病预防控制中心(杭州市卫生监督所)健康教育所,浙江 杭州 310021
- Keywords:
Health communication;
Media;
Communication effects;
Evaluation index
- From:
China Modern Doctor
2024;62(29):87-91
- CountryChina
- Language:Chinese
-
Abstract:
Health communication is the most core element in health education and health promotion.This paper summarizes and analyzes the research in China related to the evaluation of health communication effects through different media.It finds that the current evaluation indicators of communication effects are generally focused on changes in awareness rates.Traditional media and new media,as different types of communication mediums with their own advatages and limitations,do not have unified indicators to scientifically evaluate their communication effects in China,Due to the interdisciplinary nature of health communication,qualitative research methods(such as the Delphi method)have not been fully applied by researchers in the field of public health in China.This paper aims to sort out and compare various effects evaluation indicatorsof health communication with different media from current research through a literature review,and to provide evidences for improving a comprehensive and practical effect evaluation system of health communication in the future.
