Analysis of management points of Mayo Clinic in the United States
10.3760/cma.j.cn111325-20240301-00141
- VernacularTitle:美国梅奥诊所管理要点分析
- Author:
Dongmei ZHANG
1
;
Mingxiao WANG
;
Shuwen LIU
Author Information
1. 广东药科大学医药商学院市场营销系，广州 510006
- Keywords:
Mayo Clinic;
Management ideas;
Service quality;
Brand;
Values;
Medical institution
- From:
Chinese Journal of Hospital Administration
2024;40(9):731-734
- CountryChina
- Language:Chinese
-
Abstract:
The Mayo Clinic in the United States is a non-profit medical institution that integrates clinical practice, education, and research. It has maintained a global top hospital brand image for a long time and its management ideas have been widely recognized and appreciated by the industry. From the perspective of strategic management, this study elaborated on the core values of Mayo Clinic, the multidisciplinary team cooperation diagnosis and treatment model, the high fixed salary salary system, the management model of doctor leadership-operation supervisor cooperation, the business mission of integrated clinical practice, education, and research, and the management points of digital marketing, which could provide references for the high-quality development and brand building of hospitals in China.
