Optimized enrollment strategies of medical universities based on factors influencing students' selection of university in filling rank order list of College Entrance Examination
10.3760/cma.j.cn116021-20231218-01685
- VernacularTitle:基于高考志愿填报影响因素的医学院校招生优化策略研究
- Author:
Youhui LUO
1
;
Jianlin HOU
;
Dan WANG
Author Information
1. 北京大学医学部教育处，北京 100191
- Keywords:
Medical university;
College entrance examination volunteer application;
Influencing factor;
Enrollment strategy;
Optimization path
- From:
Chinese Journal of Medical Education Research
2024;23(11):1479-1483
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To provide evidences on optimizing enrollment work of medical universities through identifying main factors that students considered when choosing medical universities.Methods:A Web-based questionnaire survey of 2 526 newly admitted health professions students were conducted by general survey. The questionnaire was self-designed according to literature and enrollment work practices, mainly including the basic information of students, the main influencing factors for choosing universities and majors, and the needs of enrollment promotion. Descriptive analysis, and Chi-square tests or Fisher's exact tests were conducted to analyze the data using Stata SE 14.0.Results:A total of 2 384 students participated in the survey, leading to a response rate of 94.38% (2 384/2 526). When selecting universities to study, the first five ranked factors were comprehensive strength of university, graduates' employability and university employment support, strength of distinctive disciplines, university culture, and opportunities for scientific research training. Participants who chose "very important" or "important" for these factors accounted for 94.25% (2 247/2 384), 90.52% (2 158/2 384), 89.77% (2 140/2 384), 89.26% (2 128/2 384), and 88.21% (2 103/2 384), respectively. Meanwhile, different types of participants attached different importance to these factors.Conclusions:Although enrollment strategies play an important role in enrollment competition, their effectiveness root in comprehensive university strength. The collaboration between universities and high schools should be enhanced in order to provide lectures and guidance on high school students' cognition of medical career in advance. The focus of enrollment advertising should match information appeals of different types of students. Furthermore, methods that meet the characteristics of high school students should be utilized to substantively promote the effect of enrollment advertising.
