Strategies for enhancing the influence of major themed publicity in hospital Party building
10.3969/j.issn.1671-332X.2024.08.006
- VernacularTitle:医院党建重大主题宣传策划影响力提升方法探究
- Author:
Weiyin LIN
1
;
Rui HUANG
;
Wenqin LIU
;
Yang ZHANG
;
Yangxia OU
;
Jianping LI
;
Haiyan CHEN
Author Information
1. 中山大学孙逸仙纪念医院 广东广州 510120
- Keywords:
Public hospitals;
Party building;
Major themed publicity;
Publicity of Party building
- From:
Modern Hospital
2024;24(8):1168-1170,1174
- CountryChina
- Language:Chinese
-
Abstract:
This research aimed to explore strategies to enhance the influence of major themed publicity in hospital party building within several prominent tertiary public hospitals in China,including one in Beijing,one in Zhejiang and four in Guang-dong.An analysis of themed publicity initiatives over the past five years,particularly during pivotal party events and key thematic activities,was undertaken.This assessment included both offline events and the online media coverage through various integrated media platforms.The study aimed to offer development suggestions for hospitals to amplify the influence of their major themed publicity strategies for Party building.Currently,hospitals are placing increased emphasis on the strategic planning of major themed publicity for Party building.Innovation in content and promotional tactics,along with strengthened integration with main-stream media,is essential.Effective dissemination that elicits empathy and presents high-quality publicity materials is crucial for achieving optimal dissemination outcomes and further elevating the hospital's Party building influence.
