Strengthening hospital correspondent teams and building publicity brand through the"1+2+3"work-ing system
10.3969/j.issn.1671-332X.2024.08.005
- VernacularTitle:以"1+2+3"工作体系加强医院通讯员队伍建设 打造医院宣传品牌
- Author:
Weiyi FENG
1
;
Xiaojia YANG
;
Ruirui LIN
Author Information
1. 广东药科大学附属第一医院(第一临床医学院) 广东广州 510080
- Keywords:
Correspondent team;
Hospital publicity;
Brand building
- From:
Modern Hospital
2024;24(8):1164-1167
- CountryChina
- Language:Chinese
-
Abstract:
With the continuous development of healthcare industry,hospital publicity plays a pivotal role in brand con-struction,image shaping,and fostering harmonious doctor-patient relationships.This article highlights the strategic approach of The First Affiliated Hospital/School of Clinical Medicine of Guangdong Pharmaceutical University to bolstering its correspondent team and enhancing its publicity efforts.By establishing a"1+2+3"working system--one principle,two systems,and three types of training--the goal is to build a correspondent team that is politically steadfast,high-quality,and dedicated.From 2021 to 2023,the hospital has witnessed a notable improvement in submissions from the correspondents.These advancements have not only elevated the hospital's media output but also significantly contributed to the broader dissemination of its publicity materials and the advancement of its brand identity.These efforts support the favorable development of news and public opinion within the health industry.
