Exploration of development strategies for party building brand in a municipal hospital based on SWOT analysis

VernacularTitle:基于SWOT分析的某市级医院党建品牌发展策略探索
Author: Yueyue WANG ¹ ; Yan ZHU ; Xing SONG ; Xin CHEN
Author Information

1. 杭州市第一人民医院浙江杭州 310000
Keywords: Public hospitals; Party building brand; SWOT analysis
From: Modern Hospital 2024;24(7):1022-1025
CountryChina
Language:Chinese
Abstract: Strengthening the comprehensive leadership of the Party in public hospitals requires continuous exploration of new models that integrate Party building with business.This paper uses SWOT analysis to dynamically analyze the internal com-petitive advantages and disadvantages,as well as the external environmental opportunities and threats of the hospital.It explores the development of party building brands such as"Party Member Service Studios"with party members serving at the grassroots level as the core,"Party Member Reception Rooms"with party building and co-construction as the core,"Digital Discipline In-spection 2.0"with integrity as the core,and"Care Projects"with employee care as the core.Through the research on the devel-opment path of party building brands,this paper fully explores the potential value and profound significance of high-quality devel-opment in the hospital,providing references for the construction of party building brands in other hospitals.