Practice and reflection on the website construction of a tumor hospital under the integrated media
10.3969/j.issn.1671-332X.2024.06.030
- VernacularTitle:融媒体传播下某肿瘤专科医院网站建设的实践与思考
- Author:
Yifeng WANG
1
;
Huajun MA
;
Liang SHI
;
Xinyu ZHANG
;
Ya WANG
Author Information
1. 浙江省肿瘤医院 浙江杭州 310022
- Keywords:
Patient perspective;
Hospital website;
Integrated media construction;
Brand promotion
- From:
Modern Hospital
2024;24(6):928-932
- CountryChina
- Language:Chinese
-
Abstract:
In digital age,hospital portal websites have become an important bridge between hospitals and patients.The design,development,maintenance,and upgrading of portal websites have a significant impact on the image shaping of hospitals and the patient experience.This article will combine the practical operation experience of the official website of a cancer hospital in Zhejiang in recent years,explain its development concept,design ideas,and practical solutions from the patient's perspec-tive,and analyze and discuss the website access data.The data confirms that the website traffic after the revision has steadily in-creased,and the mobile devices represented by mobile phones have gradually shown a rapid upward trend,which is synchronized with the rapid development of mobile Internet in recent years.The experience indicates that hospital website construction should be from the perspective of patients,combined with the theory of integrated media communication,and take the path of clustering,mobility,and big data.
